Underknown Studios is an I.P creating powerhouse studio driven by our curiosity to explore the past, present and future. We develop our shows in real-time on social media, then look deep into the data to elevate them for TV screens. We’re on a mission to inform, inspire and entertain audiences everywhere they watch factual entertainment.
Millions watch what we create.
We are a factual production studio with global reach.
150 million
monthly viewers on our social channels that are keen to dive deeper into our factual stories.
600 million
watched minutes or 10 million watch hours every month on our web series.
Our audience is your audience.
We bring our social audience to your audience at home.
What if you could launch a long-form TV show and the production company was able to directly reach hundreds of millions of viewers via the phone right in their hand? Our brands’ combined global audience is 18-34, mobile and global. Imagine if we could tell those same people to watch the new TV show we launched on your network?
Built-in audiences
Our audience is your audience.
What if you could launch a long-form TV show and the production company was able to directly reach hundreds of millions of viewers via the phone right in their hand? Our brands’ combined global audience is 18-34, mobile and global. Imagine if we could tell those same people to watch the new TV show we launched on your network?
The best in film, TV, digital.
Storytelling leadership from across the video landscape.
The Underknown Studios team combines the best in Film, Television and Digital productions. Combined, we encompass over a century of production experience.
Connor Boals runs Underknown's longform efforts. As VP of Content Strategy & Development, his goal is to ensure that Underknown's world-class digital brands make the leap to longform. He led the development of Underknown's first partnership, a Snap Original called: "Planet Rewild". Before Underknown, he was a founding member of CNN's Great Big Story. He has led new productions for Reuters, NowThis, CNN and BBC Africa. When he's not immersed in the production of great stories, you can probably find him riding his bicycle or trying to jump into the nearest body of water.
Ken MacDonald is an accomplished media executive, executive producer, producer and former national broadcast journalist. Mr. MacDonald most recently was Vice President and General Manager of Discovery Channel Canada where over his 15 years at the network he oversaw the commissioning and development of the most successful slate of Canadian factual and scripted series in the network’s history, including Frontier, Highway Through Hell, Heavy Rescue 401, and Jade Fever.
Mr. MacDonald is currently co-founder and executive producer of Short Street Media.
A storyteller, history buff and serial entrepreneur in digital media with a record of success (2 companies sold) in consumer entertainment, data analytics, content crowd-sourcing, and video production.
Melissa founded Contentum Consulting + Management in 2018 after over a decade in the Reality Television agency business. She works with prodcos and producers in Australia, Canada, U.K., and the U.S., honing pitches, deepening relationships, and crafting unique deals.
Cameron is a writer and development producer who has crafted stories for marketing, gaming, publishing, digital video, and television. He loves to bring his passion for history, science, nature, and adventure content to the long form market with both scripted and factual projects.
Proven stories.
Our data is the commissioning editor.
Imagine commissioning a long-form programming that was engineered in a laboratory to perfectly meet the viewing habits of today’s audiences.
At Underknown, we are constantly testing, testing and testing. We take the outcomes and use it to tell even better stories. We know what subjects audiences are interested in, how long they watch them for. Our data allows us to engineer stories that people want to watch, stories that connect them better with their world.
Storytelling reimagined.
We are on the edge of what technology can offer.
We use this ethos to bring the human experience into every story we tell. We’ve honed cinema-quality VFX on a social media budget. Now, we’re unleashing our capabilities in long-form for streaming and broadcast formats. With Unreal Engine 5, Underknown Studios can bring any hypothetical world to life with eye-catching expertise.
We used data and social insights to develop a Snapchat Original.
When Snapchat approached Underknown, they had one ask: Make content that connects young people with the mission of re:wild. We did the rest.
Across 10 episodes, our crew traveled the globe to answer 10 different hypothetical scenarios, meet the incredible humans on the forefront of these efforts, and learn simple hacks they can incorporate into their daily lives to contribute to a wilder world.
We used social insights to develop a Snapchat Original.
When Snapchat approached Underknown, they had one ask: Make content that connects young people with the mission of re:wild. We did the rest.
Across 10 episodes, our crew traveled the globe to answer 10 different hypothetical scenarios, meet the incredible humans on the forefront of these efforts, and learn simple hacks they can incorporate into their daily lives to contribute to a wilder world.
Come explore.
Work with us.
The most important part of our secret storytelling formula: Amazing humans. We’re a global team of creatives and we’re always looking for the best and the brightest. Interested in our formats? Got a story to pitch? Want to work for us? Heard about something cool and you think we should know about it?
Book a meeting or send us a message:
Come explore.
Work with us.
The most important part of our secret storytelling formula: Amazing humans. We’re a global team of creatives and we’re always looking for the best and the brightest. Interested in our formats? Got a story to pitch? Want to work for us? Heard about something cool and you think we should know about it?
Book a meeting or send us a message: