At Underknown, our purpose is to tell great stories that educate and inspire – so that our audiences can live more informed lives and create a more understanding world.
We are obsessed with boiling down complex subjects in a fun, engaging way. Our goal is to change people’s perspectives by creating fun, educational content that makes them look to the sky instead of the ground.
Our culture is all about diversity, relentless curiosity, and the freedom to be real with one another. We constantly learn, pivot and explore together by asking questions that stretch our own perspectives and create a new way of looking at the world.
”Exploring is delightful to look forward to and back upon, but it is not comfortable at the time, unless it be of such an easy nature as not to deserve the name.”
— Samuel Butler
What we do
We use data science, workflow innovation and some of the best storytelling talent to incubate and produce captivating video storytelling for social media and as a proving ground for TV and film. We currently produce content for half a dozen web series on a daily basis.
Our underknown stories, hypothetical possibilities, extraordinary creatures and amazing facts have been watched for more than 2 billion minutes (that’s almost 4,000 years.)
What we offer
We provide storytelling, native advertising, social testing, story insights, IP development and production services to media companies, brands and film studios. We master social video platforms, work with us!
A serial entrepreneur in digital media with a record of success (2 companies sold) in consumer entertainment, data analytics, content crowd-sourcing, and video production.
Responsible for product, design and incubating new formats. Startup-proven creative technologist, designer, and data scientist.
Leads our amazing video production team. Over 25 years experience in all aspects of television, radio, and online production.
Relentlessly curious and passionate connector, growth & strategy adviser. Runs our growing sales and partnerships programs.
The brains behind our International Channels and Contributor Network. A decade worth of experience in developing digital strategies, content, social media and TV. Passionate journalist with an insatiable curiosity.
The intersection of planning strategy and aligning with operations to manage and grow the business. Over 15 years media experience in digital product development and management.
Get in touch.
We are a group of insanely curious individuals who are inspired by the beautiful world that we live in. Get in touch if you want to collaborate, license our videos or learn how we can help you harness the power of our channels.
263 Adelaide Street West, Unit 204
Toronto, M5H1Y2, Ontario