What we do

Data-Driven Storytelling in a Platform-Centric World

Audiences are online, on smartphones, on Facebook, Instagram and YouTube. And these audiences aren’t using a TV Guide to find the good stuff anymore, they’re getting content suggested by highly sophisticated algorithms. Such new video watch experiences and ways of content discovery require new kinds of storytelling, content formats and production workflows. Underknown shows are tailored to this new world and thrive in it.

What we do

We use data science and workflow innovation to incubate and produce captivating video storytelling for social media and as a proving ground for TV and film. We currently produce content for half a dozen web series on a daily basis.

Who cares?

Our underknown stories, hypothetical possibilities, extraordinary creatures and amazing facts have been watched for more than 2 billion minutes (that’s almost 4,000 years.)

What we offer

We provide storytelling, native advertising, social testing, story insights, IP development and production services to media companies, brands and film studios. We master social video platforms, work with us!

Core Team

Steve Hulford

Founder and CEO

A serial entrepreneur in digital media with a record of success (2 companies sold) in consumer entertainment, data analytics, content crowd-sourcing, and video production.

Raphael Faeh

Co-Founder / Head of Product

Responsible for product, design and incubating new formats. Startup-proven creative technologist, designer, and data scientist.

Peter Schmiedchen

Head of Video

Leads our amazing video production team. Over 25 years experience in all aspects of television, radio, and online production.

Gary Fearnall

Head of Sales & Partnerships

Relentlessly curious and passionate connector, growth & strategy adviser. Runs our growing sales and partnerships programs.

Stephen Henrik

Head of Operations & Strategy

The intersection of planning strategy and aligning with operations to manage and grow the business. Over 15 years media experience in digital product development and management.

Get in Touch

We are a group of insanely curious individuals who are inspired by the beautiful world that we live in. Get in touch if you want to collaborate, license our videos or learn how we can help you harness the power of our channels.

Snail Mail:

263 Adelaide Street West, Unit 204
Toronto, M5H1Y2