About Underknown

Come explore

with us.

We are obsessed with boiling down complex subjects in a fun, engaging way.

Our purpose.

At Underknown, our purpose is to tell great stories that educate and inspire – so that our audiences can live more informed lives and create a more understanding world.

Our belief.

We are obsessed with boiling down complex subjects in a fun, engaging way. Our goal is to change people’s perspectives by creating fun, educational content that makes them look to the sky instead of the ground.

Our culture.

Our culture is all about diversity, relentless curiosity, and the freedom to be real with one another. We constantly learn, pivot and explore together by asking questions that stretch our own perspectives and create a new way of looking at the world.

”Exploring is delightful to look forward to and back upon, but it is not comfortable at the time, unless it be of such an easy nature as not to deserve the name.”

— Samuel Butler

What we do

We use data science, workflow innovation and some of the best storytelling talent to incubate and produce captivating video storytelling for social media and as a proving ground for TV and film. We currently produce content for half a dozen web series on a daily basis.

Who cares?

Our underknown stories, hypothetical possibilities, extraordinary creatures and amazing facts have been watched for more than 2 billion minutes (that’s almost 4,000 years.)

What we offer

We provide storytelling, native advertising, social testing, story insights, IP development and production services to media companies, brands and film studios. We master social video platforms, work with us!

The team.

Steve Hulford

Co-Founder and CEO

A serial entrepreneur in digital media with a record of success (2 companies sold) in consumer entertainment, data analytics, content crowd-sourcing, and video production.

Raphael Faeh

Co-Founder / Head of Product

Responsible for product, design and incubating new formats. Startup-proven creative technologist, designer, and data scientist.

Peter Schmiedchen

Head of Video

Leads our amazing video production team. Over 25 years experience in all aspects of television, radio, and online production.

Gary Fearnall

Head of Sales & Partnerships

Relentlessly curious and passionate connector, growth & strategy adviser. Runs our growing sales and partnerships programs.

Cristina Caballero

Managing Producer, Contributor Network

The brains behind our International Channels and Contributor Network. A decade worth of experience in developing digital strategies, content, social media and TV. Passionate journalist with an insatiable curiosity.

Stephen Henrik

Head of Operations & Strategy

The intersection of planning strategy and aligning with operations to manage and grow the business. Over 15 years media experience in digital product development and management.

Get in touch.

We are a group of insanely curious individuals who are inspired by the beautiful world that we live in. Get in touch if you want to collaborate, license our videos or learn how we can help you harness the power of our channels.

Snail Mail:

Underknown
263 Adelaide Street West, Unit 204
Toronto, M5H1Y2, Ontario
Canada