About Underknown

Come explore

with us.

We are obsessed with boiling down complex subjects in a fun, engaging way.

Our purpose.

At Underknown, our purpose is to tell great stories that educate and inspire – so that our audiences can live more informed lives and create a more understanding world.

Our belief.

We are obsessed with boiling down complex subjects in a fun, engaging way. Our goal is to change people’s perspectives by creating fun, educational content that makes them look to the sky instead of the ground.

Our culture.

Our culture is all about diversity, relentless curiosity, and the freedom to be real with one another. We constantly learn, pivot and explore together by asking questions that stretch our own perspectives and create a new way of looking at the world.

”Exploring is delightful to look forward to and back upon, but it is not comfortable at the time, unless it be of such an easy nature as not to deserve the name.”

— Samuel Butler

What we do

We use data science, workflow innovation and some of the best storytelling talent to incubate and produce captivating video storytelling for social media in multiple languages.

Who cares?

More than 70 million followers on our channels are watching our web series for an average of 400 million minutes every month on over 60+ channels.

Our mission

At Underknown, we’re relentlessly asking questions that stretch our perspectives, creating a new way of seeing our world. We tell stories that educate, inspire and entertain and make us all look to the sky instead of the ground.

The team.

Steve Hulford

Co-Founder and CEO

A storyteller and serial entrepreneur in digital media with a record of success (2 companies sold) in consumer entertainment, data analytics, content crowd-sourcing, and video production.

Raphael Faeh

Co-Founder and Chief Creative Officer

Leads our web series team. Ideator and concept creator with a track record of launching and growing award-winning, data-led video storytelling brands.

Peter Schmiedchen

Co-Founder / SVP Production

Leads our amazing video production team. Over 25 years experience in all aspects of television, radio, and online production.

Richard Wilks

Head of Legal

Combining 25 years of legal and entertainment experience with a passion for technology to help Underknown scale its business while protecting its intellectual property.

Julie Hope


Julie is a seasoned CFO/COO with over 25 years experience, holding leadership roles at large enterprise clients, including CanWest (now Shaw Media) mid-cap private companies and a number of start ups, including GlassBox (now Blue Ant Media) and Chatter Research (now part of Stingray).

Saloni Sinha

Business Development and Partnership Manager

Relentlessly curious and passionate connector, growth & strategy adviser. Runs our growing sales and partnerships programs.

Ashley Patience-Abgao

Human Resources Business Partner

Ashley’s history and success in human resources is due in no small part to her natural ability to foster an inclusive work environment that encourages openness and team building.

Get in touch.

    Get in touch if you want to collaborate, license our videos or learn how we can help you harness the power of our channels. If you have a video idea you want us to consider, please submit your idea on the show website.

    Copyright inquiries: due to licensing restrictions, we do not grant permission to translate and re-upload our videos to your channels but we encourage everyone to contribute subtitle translations directly on our youtube videos.