What If Kids

The social hit show, now adapted for kids.

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Epic science adventures and activities for kids in grades 1 (age 6) to 4 (aged 9).

What If Kids is an original kids show developed and produced by digital-first media company Underknown. The team is responsible for the cross-platform, Webby Award-winning What If show. A hypothetical question, anchored in the simple ‘what if’ premise, opens the gateway to science learning for young people.

The curriculum-based What If Kids experience brings families together around fun activities that educate kids about science. Through the What If Kids program, children can select from dozens of What If videos made especially for them.

Parent watching What If Kids with their child
Cosmo the Robot

The host.

The show is hosted by Cosmo, a 3D animated robot from another planet who takes young viewers on a journey of scientific discovery. Each episode is curricula based (grades 1 to 4), covering biology, structures and mechanisms, matter and energy, and Earth and space science. Cosmo is learning with the help of real kids that are the experts in each field. At the end of each video, Cosmo shares a fun exercise kids can demonstrate to their families using common objects found around the house.

The format.

The number of episodes is limitless. Each episode will be ~ 5 minutes in length, and will cover a wide spectrum of science topics for children aged 6-9. Each episode has its own lesson plan, and offers kids and parents an opportunity to practice science after each video.

  • Language: English
  • Available in full HD 1920x1080px
  • English subtitles (SRT) available

The learning portal.

What If Kids episodes have interactive modules with a video, activities, a teacher’s guide, research and more information.

  • Context about the place where Cosmo is starting each adventure
  • Research packages with key facts and references
  • Episode duration: ~ 5 minutes 
  • 90 seconds of video activity
  • Activity: instructions, details and goal of the activity 
  • Keywords and curriculum links
  • Biography of the Kid experts in the topic for each course
  • Each kid is an expert in one science stream (Living Things, Structures and Mechanisms, Energy, and Earth & Space)

The creators.

Our hope is that “What If Kids” will spark each child’s curiosity and lead them to ask “what if” questions of their own.

Bethany KempsterWriter

What If Kids isn’t just a show for kids, it’s a show tailored to fit the school curriculum. It’s made to educate in a very entertaining way.

Maryna HordiienkoShow Producer

There was a demand to watch What If with younger kids so we developed Cosmo the robot to act as an entry point for kids to explore and learn about science in a fun and engaging way.

Steve HulfordCEO and Co-Founder

Cosmo takes kids along on his journey of discovery and breaks down often complex adult ideas into fun and relatable content that gets them excited about the world we live in and beyond.

Scott NihillCreator Of Cosmo

Developed in partnership with

Made possible with the support of

A new exclusive concept from the Webby Award-winning team at Underknown.

Get in touch with us for more information.

Gary Fearnall

Head of Sales & Partnerships