We are a digital-first media company creating and publishing award-winning factual video content on social media.
Asking questions is our craft.
We are a digital-first an award-winning a data-driven an international media company.
Asking questions is our craft.
Our shows.
Flattening the learning curve for more than 80 million young people every month.
Our shows.
Flattening the learning curve for more than 80 million young people every month.
Our obsession
Boiling down complex subjects in a fun way.
It’s not the answers that enlighten, but the questions. We help new generations learn new things about science and the humanities. Our digital-first media and factual video storytelling entertain and educate the smartphone generation and spark imagination.
By the numbers
550
Avg. Monthly Watched Minutes
50
Followers Across All Shows
87
Avg. Monthly Active Viewers (Duplicated)
10
Languages
Our secret sauce
Made by international creators, driven by technology.
Talent
Our teams of original thinkers are creating content across 52 countries and 4 continents.
Data
We crunch the numbers in our data warehouse and follow their lead to what we know our audiences will enjoy the most next.
Technology
Our own video CMS allows us to manage, distribute, test and measure our video content at scale.
Workflow
Our fully remote collaborative process allows us to produce content quickly, efficiently and to the highest standards.
550
Avg. Monthly Watched Mins.
87
Monthly Active Viewers (Duplicated)
50
Followers Across All Shows
10
Languages
From Toronto with ❤️
A global leader in factual content on social.
Underknown is a data-driven digital-first media company that specializes in creating short-form web series for social video platforms. Our mission is to create fun factual content that educates the world about science and the humanities. We are ranked among the top 3 factual media properties on social media in the world (according to Tubular).
Our secret sauce
Made by international creators, driven by technology.
We produce content at scale by combining talent, data, workflow and technology. Our own video CMS allows us to manage, distribute, test and measure our video content at scale.
Come explore
Let's work together.
Whether you’re a video creator, advertiser or media company, come work with us and shape the future of factual video storytelling.
Come explore
Let's work together.
Whether you’re a video creator, advertiser or media company, come work with us and shape the future of factual video storytelling and digital-first media.