Underknown’s What If show has been named the Best Science & Education video series at the 24th annual Webby Awards.
Steve HulfordOctober 7, 2020
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Shaping the future of video storytelling with data-science
Today’s audiences are online, on smartphones, and they aren’t using a TV guide to find the good stuff anymore, they’re getting content suggested by highly sophisticated algorithms. Such new video watch experiences and ways of content discovery require new kinds of storytelling, content formats and production workflows. Underknown web series are grounded in data-science and tailored to this new platform-centric world.
Social Short-Docs
Engaging millennials about science and the humanities on social media since 2017.
Underknown presents a variety of short-doc series that search for the underlying truth of how our world operates and how it came to be. Our shows take you to the frontiers of science, tell the greatest stories from history and make the most complex ideas and theories entertaining and accessible. Underknown takes you beyond the familiar to explore, question and marvel at the magnificent vagaries of life on Earth and the Universe and ponder our best hopes for our planet, our lives, our children and our future.
240M
minutes of video watched every month on average across platforms.
7B
people reached on Facebook since February 2018
120M
Facebook engagements (comments, shares, reactions)
1.5B
30s video views across all platforms since February 2018
Data-driven video
Shaping the future
of video storytelling
with data-science.
Today’s audiences are online, on smartphones and they aren’t using a TV Guide to find the good stuff anymore; they’re getting content suggested by highly sophisticated algorithms. Such new video watch experiences and ways of content discovery require new kinds of storytelling, content formats and production workflows. Underknown web series are grounded in data-science and tailored to this new platform-centric world.
Underknown Studio
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Reach one of the most engaged communities on Facebook, YouTube and Instagram by sponsoring our content, collaborate with us to launch a native advertising campaign, tap our expert knowledge or gain insight into storylines, formats and topics for your IP development project.
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Underknown’s What If show has been named the Best Science & Education video series at the 24th annual Webby Awards.
RaphMay 19, 2020
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