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Data-driven video
Shaping the future of video storytelling with data-science
Today’s audiences are online, on smartphones, and they aren’t using a TV guide to find the good stuff anymore, they’re getting content suggested by highly sophisticated algorithms. Such new video watch experiences and ways of content discovery require new kinds of storytelling, content formats and production workflows. Underknown web series are grounded in data-science and tailored to this new platform-centric world.
Social Short-Docs
Engaging millennials about science and the humanities on social media since 2017.
Underknown presents a variety of short-doc series that search for the underlying truth of how our world operates and how it came to be. Our shows take you to the frontiers of science, tell the greatest underknown stories from history and make the most complex ideas and theories entertaining and accessible. Underknown takes you beyond the familiar to explore, question and marvel at the magnificent vagaries of life on Earth and the Universe and ponder our best hopes for our planet, our lives, our children and our future.
250M
minutes of video watched every month on average across platforms.
5B
people reached on Facebook since February 2018
90M
Facebook engagements (comments, shares, reactions)
1B
30s video views across all platforms since February 2018
Data-driven video
Shaping the future
of video storytelling
with data-science
Today’s audiences are online, on smartphones and they aren’t using a TV Guide to find the good stuff anymore; they’re getting content suggested by highly sophisticated algorithms. Such new video watch experiences and ways of content discovery require new kinds of storytelling, content formats and production workflows. Underknown web series are grounded in data-science and tailored to this new platform-centric world.
Our Services
For Brands and Media Companies
Reach one of the most engaged communities on Facebook by sponsoring our content, collaborate with us to launch a native advertising campaign, tap our expert knowledge and let us repurpose your content for social platforms or gain insight into storylines, formats and topics for your IP development project.
Native Advertising and Sponsoring
We can produce bespoke episodes or sponsored segments and help audiences discover your brand or product on social media.
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Content Licensing
Increase engagement and ad-revenue on your channels by licensing our snackable short docs or any web series for your digital properties.
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IP Development and Social Testing
The web series is the new TV pilot. Test storylines, topics and formats for your IP development project and gain valuable audience insights.
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