Asking questions is our craft.

We are a digital-first media company creating and publishing award-winning factual video content on social media.

We are a digital-first an award-winning a data-driven an international media company.

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Asking questions is our craft.

Our shows.

Flattening the learning curve for more than 80 million young people every month.

Our shows.

Flattening the learning curve for more than 80 million young people every month.

Our obsession

Boiling down complex subjects in a fun way.

It’s not the answers that enlighten, but the questions. We help new generations learn new things about science and the humanities. Our digital-first media and factual video storytelling entertain and educate the smartphone generation and spark imagination.

About Us
digital-first media
By the numbers

550

Avg. Monthly Watched Minutes

50

Followers Across All Shows

87

Avg. Monthly Active Viewers (Duplicated)

10

Languages
Our secret sauce

Made by international creators, driven by technology.

Talent

Our teams of original thinkers are creating content across 52 countries and 4 continents.

Data

We crunch the numbers in our data warehouse and follow their lead to what we know our audiences will enjoy the most next.

Technology

Our own video CMS allows us to manage, distribute, test and measure our video content at scale.

Workflow

Our fully remote collaborative process allows us to produce content quickly, efficiently and to the highest standards.

550

Avg. Monthly Watched Mins.

87

Monthly Active Viewers (Duplicated)

50

Followers Across All Shows

10

Languages
From Toronto with ❤️

A global leader in factual content on social.

Underknown is a data-driven digital-first media company that specializes in creating short-form web series for social video platforms. Our mission is to create fun factual content that educates the world about science and the humanities. We are ranked among the top 3 factual media properties on social media in the world (according to Tubular).

Our secret sauce

Made by international creators, driven by technology.

We produce content at scale by combining talent, data, workflow and technology. Our own video CMS allows us to manage, distribute, test and measure our video content at scale.

Come explore

Let's work together.

Whether you’re a video creator, advertiser or media company, come work with us and shape the future of factual video storytelling.

Get in touch
Come explore

Let's work together.

Whether you’re a video creator, advertiser or media company, come work with us and shape the future of factual video storytelling and digital-first media.

Get in touch