Paul McGrath joins Underknown to expand creator-led content, streamline operations and elevate its global digital footprint.
Toronto, ON — Tuesday, December 16th, 2025 — Underknown Studios, the creator-led digital media company behind What If, How to Survive, Animalogic, and more than 100 owned-and-operated programmatic channels, is pleased to announce that longtime CBC executive Paul McGrath has joined the company as Senior Vice President of Content & Operations.
“Paul has the experience and systems thinking that defines our next chapter,” said Underknown CEO Steve Hulford. “As we expand globally to help media companies succeed on Youtube, Paul will unlock the next level of scale for both clients and for Underknown.”
In his new role, Paul will work closely with Underknown Co-Founder Raphael Faeh, driving innovation across the organization. He will lead initiatives to improve workflows, strengthen content pipelines, and identify operational efficiencies across Underknown’s rapidly expanding network of more than 100 owned-and-operated channels. “We’ve admired Paul’s work for a long time. His ability to build strong operational frameworks, drive efficiency, and apply a data-led mindset to growth is exactly what Underknown needs at this stage. As Underknown accelerates its expansion into FAST, YouTube, and AI-driven media, Paul will play a central role in shaping the growth of our studio of the future,” said Raphael Faeh.
Paul will also support the company’s growing services division, which partners with traditional media companies, creators, and studios to help them thrive on YouTube and emerging digital platforms. His combined expertise in traditional broadcast, digital transformation and strategy, and software development uniquely positions him to guide partners through audience growth, content strategy, workflow modernization, and channel optimization.
“Underknown represents the future of what media companies can be: agile, smart, creator-led, and relentlessly innovative. I’m thrilled to join a team that is transforming media and audience engagement on a global scale, and I look forward to helping build the systems that will power the company’s next decade of growth,” said Paul McGrath.
If you work in a traditional media company or a creator studio and could use support to transform and grow your audience, let us know—we’re happy to help.
To learn more about Paul’s professional accomplishments, visit him on Linkedin.
