About Underknown
Come explore
with us.
Our purpose.
At Underknown, our purpose is to tell great stories that educate and inspire – so that our audiences can live more informed lives and create a more understanding world.
Our belief.
We are obsessed with boiling down complex subjects in a fun, engaging way. Our goal is to change people’s perspectives by creating fun, educational content that makes them look to the sky instead of the ground.
Our culture.
Our culture is all about diversity, relentless curiosity, and the freedom to be real with one another. We constantly learn, pivot and explore together by asking questions that stretch our own perspectives and create a new way of looking at the world.
”Exploring is delightful to look forward to and back upon, but it is not comfortable at the time, unless it be of such an easy nature as not to deserve the name.”
— Samuel Butler
What we do
We use data science, workflow innovation and some of the best storytelling talent to incubate and produce captivating video storytelling for social media in multiple languages.
Who cares?
More than 70 million followers on our channels are watching our web series for an average of 400 million minutes every month on over 60+ channels.
Our mission
At Underknown, we’re relentlessly asking questions that stretch our perspectives, creating a new way of seeing our world. We tell stories that educate, inspire and entertain and make us all look to the sky instead of the ground.
The team.
Steve Hulford
Co-Founder and CEO
A storyteller and serial entrepreneur in digital media with a record of success (2 companies sold) in consumer entertainment, data analytics, content crowd-sourcing, and video production.
Raphael Faeh
Co-Founder and Chief Creative Officer
Leads the web series team. Ideator and concept creator and strategist with a track record of launching and scaling award-winning video storytelling brands.
Peter Schmiedchen
Co-Founder / SVP Production
Leads our amazing video production team. Over 25 years experience in all aspects of television, radio, and online production.
Michael Gardner
EVP of Partnerships
Born into the creator economy in 2011, Michael has worked with and for the most important YouTubers ever. Here for the love of the game, let’s go.
Richard Wilks
Head of Legal
Combining 25 years of legal and entertainment experience with a passion for technology to help Underknown scale its business while protecting its intellectual property.
Julie Hope
CFO
Julie is a seasoned CFO/COO with over 25 years experience, holding leadership roles at large enterprise clients, including CanWest (now Shaw Media) mid-cap private companies and a number of start ups, including GlassBox (now Blue Ant Media) and Chatter Research (now part of Stingray).
Get in touch.
Get in touch if you want to collaborate, license our videos or learn how we can help you harness the power of our channels. If you have a video idea you want us to consider, please submit your idea on the show website.
Copyright inquiries: due to licensing restrictions, we do not grant permission to translate and re-upload our videos to your channels but we encourage everyone to contribute subtitle translations directly on our youtube videos.