LIVEMEDAID: Global Science Leaders Come Together to Support the Fight Against COVID-19
The scientific community joins musicians and prominent activists for a first-of-its-kind, live-streamed fundraising event in support of Doctors Without Borders / MSF
TORONTO, May 6th, 2020 – Canadian digital video company Underknown is proud to lead LIVEMEDAID, a live-streamed benefit show featuring renowned scientific leaders. It will shine a spotlight on the global crisis caused by COVID-19, and celebrate hope, resilience and the human spirit.
The fundraising event will provide insight into the collaboration between global scientists and researchers in their
collective hunt for a cure and share ideas about what we can learn from the virus. All online donations raised will
support Doctors Without Borders / Médecins Sans Frontières (MSF) a nd frontline healthcare workers in the fight
against COVID-19. All in-broadcast corporate sponsorship in support of LIVEMEDAID will benefit the CDC
“We are thrilled to lead this global first-of-its-kind event, promoting unity and showcasing hope and humanity,” said Steve Hulford, Co-founder and CEO of Underknown. “Science is more important than ever and we are committed to deliver credible, science-based information to a global audience who is searching for answers,” said Hulford.
An impressive list of doctors, scientists and other prominent thinkers confirmed to participate include:
- Jane Goodall, English primatologist and anthropologist
- Neil deGrasse Tyson, An American astrophysicist, cosmologist, planetary scientist, and author
- Dr. David Suzuki, Canadian academic and environmental activist
- Dr. Wade Davis, Anthropologist, Ethnobotanist, Author, and photographer.
- Dr. Sarah Ives, Netflix Documentary, “Pandemic”
- Dr. Katherine Hayhoe, Climate Scientist
- Dr. Isaac Bogoch, Infectious Disease doctor at UHN
Musical acts lined up for the event include Ed Robertson (Barenaked Ladies), Metric, Earth, Wind and Fire, Bombino, Patrick Watson, Jesse Cook, Alex Cuba, Paul Anthony and more.
All online peer-to-peer donations will go to support relief efforts through Doctors Without Borders / MSF.
LIVEMEDAID is being distributed to over 200 Million digital followers including: Popular Science, Goalcast, WatchMojo, Infographics Show, Diply, WCSFP, and What If.
For more information, and a full list of speakers and acts visit livemedaid.com.
LIVEMEDAID is a collaborative effort between some of the world’s largest online publishers, the science community and the dedicated individuals and volunteers from the Underknown and What If teams.
Underknown specializes in short-form video content for digital platforms like Facebook, Youtube, Instagram and Snapchat. The company is adept at boiling down complex subjects in a fun and engaging way to make science accessible to millennials. Underknown has the #1 science and technology video channel in the world(1) called “What If” which recorded 30 Million active viewers and 377 Million video views in April of 2020 in four languages. (1) according to Tubular Labs