Underknown is excited to announce the launch of Popular Science on The Roku Channel in Canada. The channel brings viewers…
Steve HulfordAugust 21, 2025
Toronto, Canada – March 13th, 2025 – Underknown, the award-winning creator-led media company, today announces the launch of Popular Science…
Steve HulfordMarch 6, 2025
Toronto, CA - Nov 6th, 2024 — Webby-award-winning, digital-first media company, Underknown, announced today that it has completed a merger…
Steve HulfordNovember 6, 2024
Toronto, CA – August 22nd, 2024 - Webby-award-winning digital-first media company Underknown announces today it has purchased the popular YouTube…
Steve HulfordAugust 22, 2024
Today we want to give recognition to our one and only kids-focused channel "What If Kids" for reaching 2 million…
Saida MirSeptember 26, 2023
The power of TikTok to virally spread content is no secret. So, in 2020, when the rest of the world…
Anna Musky-GoldwynFebruary 28, 2023
Underknown is excited to announce its new Toronto headquarters which comes on the heels of the company’s hyper growth during…
Anna Musky-GoldwynDecember 13, 2022
Sam Barcroft joins Underknown, adding his knowledge of content creation and media expertise as Underknown's latest advisor. Media entrepreneur and…
Anna Musky-GoldwynNovember 23, 2022
Julie will be adding her expertise and knowledge of finances as Underknown's new CFO. Underknown is thrilled to welcome Julie…
Anna Musky-GoldwynNovember 23, 2022
