About the role
We’re looking for a Social Video Lead to drive our short-form and mid-length social vertical video strategy across Facebook, TikTok, Instagram Reels, YouTube Shorts, and Snapchat. Your mission will be to produce original vertical video for our creator brands in the factual space and take our award-winning long-form content and adapt it into compelling social-first experiences, from quick, attention-grabbing clips under 60 seconds to deeper vertical storytelling (5 minutes or more) optimized for smartphone viewing.
Responsibilities
- Conceptualize, pitch, and produce innovative social video formats.
- Lead content adaptation from long-form series to short-form vertical content.
- Analyze content performance metrics, using insights to inform and rapidly iterate video strategies.
- Collaborate closely with writers, editors, producers, and on-screen talent to ensure content maximizes reach and revenue across all social channels.
- Stay ahead of social media trends and platform features, proactively suggesting formats and approaches that resonate with audiences.
Qualifications you bring
- Minimum 5 years of experience creating and scaling video content specifically for social platforms, preferably with a digital publisher or talent-driven environment.
- Proven track record of success with Facebook video, alongside measurable achievements on TikTok, Instagram Reels, and YouTube Shorts. Experience with Snapchat is a plus.
- Editing videos is second nature to you. You’re fluent in tools like Adobe Premiere, CapCut, and other industry-standard platforms, turning raw footage into polished stories with ease.
- Strong data literacy, able to interpret analytics to drive strategic decisions.
- Creative thinker with the ability to test and refine new content ideas rapidly.
- Growth-hacking mindset; double down where you find success.
- Excellent collaborative skills, experienced working closely with creative teams, talent, and stakeholders.
- Solid understanding of platform-specific algorithms, recommendation engines and video optimization strategies.
How to Apply
Submit your application along with a link to a viral video or successful social format you have produced, created or ideated. Showcase your ability to capture audience attention and drive significant engagement and growth.
Underknown is a creator-led media company making high-quality, long-form videos for YouTube and beyond. We produce factual storytelling that explains science, tech, and the natural world in engaging, accessible ways. Our global team runs 100+ channels in multiple languages, reaching 70 million monthly viewers. While YouTube is our core platform, we also publish on Snapchat, Facebook, MSN, and operate the Popular Science streaming TV channel.
Why work at Underknown?
- Your work will be seen by millions of people around the world.
- A competitive salary.
- Work from home and at our studio in Toronto with an international team of creators and thinkers.
- A manager who deeply cares about your development and makes a personal investment in your career at Underknown.
- A team that trusts and wants to win together and has a work hard but have fun attitude
- Work for a values-driven company; we don’t work with brands and organizations that pollute the planet and exploit people.
We know that applying to a new role takes a lot of work and we sincerely value your time and your interest in Underknown. We’re looking forward to reading your application. We thank all applicants, though only those selected will be contacted.
Underknown is committed to a workforce that is reflective of the diverse populations that we serve. We are committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We have implemented policies with respect to accommodating people with disabilities. If you require accommodation at any time during your application or employment with Underknown, please contact the Human Resources Department.