Reach.
We help organizations turn YouTube into a sustainable growth engine.
You've mastered publishing. We've mastered YouTube. Reach pairs the two — no in-house expertise required.
Trusted by leading publishers and digital brands
- OCAD U
- New Scientist
- iPaper
- Google News Initiative
Great editorial isn't enough. YouTube is a different distribution game.
On YouTube, an algorithm — not a homepage — decides who sees your work. Winning it takes a clear strategy, smarter production, and sustainable output. That's the expertise we bring.
People, proof, and machine intelligence.
Human Expertise
A century of combined experience growing high-performance YouTube channels.
Business Success
A 10-year track record of turning audiences into sustainable businesses.
Machine Intelligence
Proprietary AI tools that supercharge our strategy and decision-making.
A proven system to scale YouTube channels. Now offered as a service.
Assess & Target
Unlocking the hidden value in large video archives, original footage, and premium content.
Scale & Optimize
- Channel audit & content strategy
- Video packaging — titles & thumbnails that earn the click
- Workflow efficiencies & episode ideation
- Community building & short-form recipes
Maximize Monetization
- New distribution: MSN, Facebook, Snapchat, Spotify, X
- Localization: FR, ES, DE
- Brand deals & FAST channels
- AI licensing of archive
- Tax credits & grants (Canada)
We scale with you as your YouTube business grows.
Deep Data Analysis
AI-assisted audits that turn performance data into actionable next steps.
Channel Strategy
A budget-aligned roadmap: what to produce, when to publish, how to scale.
Production Support
Creative resources that improve output without ballooning your overhead.
Scaling Revenue
Guidance to build and diversify revenue as your channel grows.
Real channels, real turnarounds.
Watch hours — total viewer time on a channel — are YouTube's core currency.
A legacy science publication, rebuilt as a YouTube-native content engine.
Within three months: breakout videos at 250K–750K views, watch hours up 10×, and in-video brand integrations unlocked.
A declining channel, turned around on consistency and revenue.
A weekly cadence plus monetization optimization unlocked up to four brand deals per month.
A channel in decline, put back in the algorithm's good graces.
Narrowed focus, better packaging, and longer-form content restored growth.
Collaborative by design.
Our collaboration with Underknown has helped accelerate the growth of New Scientist's YouTube channel. … a highly collaborative partnership that combines New Scientist's editorial expertise with Underknown's understanding of YouTube.
Underknown's team excelled at translating audience data into practical growth strategies for journalists.
A decade building some of YouTube's most-watched factual content.
With Reach, we apply those same battle-tested systems to your channels.
Start small. Scale when the results speak for themselves.
Channel Audit
A focused entry engagement that surfaces your highest-impact growth opportunities.
- One channel
- Channel strategic analysis
- Diagnostic report: what's working, what's not
- 30/60/90-day action plan
Channel Strategy
Aligns your YouTube presence with your business objectives — and delivers the roadmap.
- Discovery & goals alignment
- Competitive & market research
- Channel data analysis (audit scope included)
- Strategy, execution roadmap & stakeholder presentation
Production Services
Hands-on production and monetization support.
- Channel management & format prototyping
- Packaging, workflow efficiencies, episode ideation
- YouTube-first writing, editing, motion graphics
- Monetization: brand deals, AI licensing, multi-platform distribution, localization